Skip to content

Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: Seoul, Korea
  • Program Terms: Summer
  • Costs (Click term to view): Summer
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Program Type:
Faculty-led Language of instruction: English
Minimum GPA: 2.5 Class Eligibility: 01 First Year, 02 Sophomore, 03 Junior, 04 Senior
Non-UD Students:
Yes Language coursework offered: Yes
Field of study: Business, Fine & Applied Arts, Foreign Languages, Humanities, Other, Social Sciences Program Advisor: Kelly Brannan Trail
Academic Level:
Max credit hours:
Program Description:

Business, Humanities, and Science in South Korea

About the Program

Studying in Seoul affords students the chance to immerse themselves in a unique and proud culture while simultaneously completing coursework that emphasizes international aspects of business. As the capital of South Korea, Seoul is a dynamic city with a long history as well as modern landmarks. It Is home to 15 Fortune 500 companies including Samsung, LG, and Hyundai-Kia.  It's also rated Asia's most livable city in 2015 with the world's second highest quality of life. Students have the opportunity to learn about the rich culture of Korea through the prisms of business, science, and humanities – all elements contributing to their understanding of their future professional roles in an increasingly global marketplace.

This program is based at Korea University’s International Summer Campus (ISC), where they can take a course with UD’s Dr. Serdar Durmusoglu, as well as courses through the ISC, where they will study alongside peers from around the world and will be taught by leading faculty from universities in Korea, Asia, Europe, and the United States. Students complete assignments and exams as if on campus and use free time to explore exciting locales. Planned program excursions will include tours of businesses/production facilities and cultural/historical sites.

Scroll down for a link to a UD student's pictures and comments about spending a summer in Seoul!
Seoul - City


Curricular Options
All programs and courses listed are tentative and subject to change, depending on student interest. Students may earn up to 10 credit hours per session, and are required to take 7 credit hours per session.  Students are encouraged to consult their academic advisor regarding the eligibility for courses, pre-reqs, etc. More information regarding courses can be found in the University Bulletin.

MKT 301: Principles of Marketing (3 Credits)
The general principles and practices underlying the processes of marketing. Analysis of the environmental conditions of manufacturers, wholesalers, retailers, and other marketing agencies. Prerequisite(s): Business majors only; sophomore standing.

MKT 300: Survey of Marketing (3 credits)
Non-business majors only.
CAP Status: Crossing Boundaries - Inquiry

UDI 310: MAXIE: Experience (1 credit; required)
This courses aims to utilize the city as the classroom where students can make sense of their experience through interactive discussion, group activities, and independent journaling. Through reflection, students internalize their study abroad experience and may undergo changes impacting attitudes and actions in their home country and at UD.  Graded minicourse required of all student participants.

Additional courses will be available through the Korea University International Summer Campus (4 week program). Summer 2017 offerings will be finalized in Fall 2016. To view the 2016 course offerings, visit Please note that only transfer credit (i.e. a “K” grade) will be earned for any KU ISC course taken abroad with a passing grade. Students will need to complete a course pre-authorization form during the spring 2017 semester. Students will be assessed a regular UD tuition fee based upon three credits for each KU ISC course.

Each student must take UDI 310 plus two other offered courses for a minimum of 7 credits. Students are encouraged to seek counsel from their academic advisor(s) before selecting program courses. Each student is responsible for ensuring, where appropriate, how courses taken will count toward their degree requirements.


Dr. Serdar Durmusoglu, Professor, Department of Management & Marketing (Site Coordinator)


Students must be 18 years of age and eligible to take courses for credit at the University of Dayton. Participants in the program must have a minimum GPA of 2.5. Students in good academic standing with a GPA below 2.5 may petition the Center for International Programs for consideration. Students must also be in good disciplinary standing.

Pre-Departure Orientation

For all University of Dayton summer programs, pre-departure orientations play a critical role in making a study abroad a valuable learning experience.  All students accepted to participate in University of Dayton’s summer programs are required to take the pre-departure course, UDI 220: MAXIE - Prepare (Maximizing your International Experience). This course helps students develop intercultural communication and sensitivity skills and techniques that can be used in any context, as well as learn site-specific strategies to be employed in-country. Students will be given time to clarify academic and personal goals prior to departure. UDI 220 is a required class for your education abroad experience. It is divided into two parts: the first part involves meeting as a group during the semester prior to departure (5 class meetings plus 2 sessions on concepts of culture and health and safety abroad); the second part includes meeting upon returning to campus in the semester following the in-country experience (two class meetings).

The schedule for your UDI 220 class is as follows:
Mondays, 6:30-8:00pm
Rike 213
Section Number: UDI 220 – M8
Classes begin the week of March 6, 2017 and last until the end of the semester.

Once students have changed their status to “committed” in the application system, they should register for UDI 220 via Porches by searching Spring 2017, Mini-Courses (as the Department), selecting UDI 220, and finding the correct section number.

Cost and Refund Policy

Click here for specific cost information and the refund policy for this program.

Additional Information

Passports and visas >>

Health and safety >>

UD Student, Joe Bernicke, spent Summer 2016 at the Korea University International Summer Campus. You can view some of his photos and comments on our Facebook page here.

Seoul - City

This program is currently not accepting applications.