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  • Locations: Augsburg, Germany; Berlin, Germany; Frankfurt am Main, Germany; Munich, Germany; Prague, Czech Republic
  • Program Terms: Summer
  • Costs (Click term to view): Summer
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
Program Type:
Faculty-led Language of instruction: English
Minimum GPA: 2.5 Class Eligibility: 01 First Year, 02 Sophomore, 03 Junior, 04 Senior
Non-UD Students:
Yes Language coursework offered: Yes
Field of study: Business Program Advisor: Kelly Brannan Trail
Academic Level:
Max credit hours:
CAP-Approved Courses: No
Program Description:

Business in Germany:  The Challenges of European Economic Integration

About the Program 

With Brexit, Germany’s centrality in Europe will be unrivaled, and the success of the European Union will depend on Germany’s commitment to the project. 

This exceptional study abroad program is based in Augsburg, where students will engage in concerted classes. Day trips and extended site visits will be integral to student learning. In Berlin, visits to the Berlin Wall and the German History Museum will provide an overview of German efforts to coalesce as a nation-state. A site visit to Prague (Czech Republic) will include a tour of the Museum of Communism, which will detail Soviet efforts after WWII to dominate Eastern Europe and preclude German reunification and European integration. A visit to the Documentation Center in Nuremberg will allow students to reflect on how political and economic agendas, however repugnant, are successfully marketed and financed. Finally, a trip to Germany’s Romantic Rhine region will feature a tour of the European Central Bank in Frankfurt to learn about the financial benefits and costs of convergence.

On this program students will gain a unique understanding of economic integration and the particular financial and marketing challenges for the public and private institutions committed to the project of European unity. Students can reside with local German host families (based on availability) located near our University of Augsburg (UA) partner, or opt to stay in UA dorms.


Curricular Options

All programs and courses listed are tentative and subject to change, depending on student interest. Students may earn up to 11 credit hours per session, and are required to take 7 credit hours per session.  Students are encouraged to consult their academic advisor regarding the eligibility for courses, pre-reqs, etc. More information regarding courses can be found in the University Bulletin

MKT 301: Principles of Marketing (3 Credits)
The general principles and practices underlying the processes of marketing. Analysis of the environmental conditions of manufacturers, wholesalers, retailers, and other marketing agencies.  This course will provide students with a thorough understanding of the marketing mix (the 4 P’s of “product, price, place and promotion”) in a dynamic, international context.
Prerequisite(s): Business majors only; sophomore standing.

MKT 300: Survey of Marketing (3 Credits)
Survey of marketing for non-marketing majors. Course introduces students to market and environmental analysis, marketing strategy and links with corporate strategy, market segmentation, organizational and consumer markets, and marketing mix (product, price, promotion, distribution).
Prerequisite(s): Non-business majors only; sophomore standing.
CAP Status: Crossing Boundaries - Inquiry

FIN 301: Introduction to Financial Management (3 Credits)
Principles and techniques used by business firms in managing and financing their current and fixed assets; sources of funds within the capital markets; determinants of the financial structure; analytical techniques. A visit to the European Central Bank in Frankfurt will complement this course content.
Prerequisite(s): ACC 200 or ACC 207 or [ACC 300A and ACC 300B]; ECO 203 or 204.

FIN 300: Introduction to Financial Management (3 Credits)
Principles and techniques used by business firms in managing and financing their current and fixed assets; sources of funds within the capital markets; determinants of the financial structure; analytical techniques. Prerequisite(s): (ACC 200 or ACC 207 or [ACC 300A and ACC 300B]); (ECO 203 or 204); Non-business majors only.
ECO 461: International Economics
(3 credits)
Major issues surrounding international trade and finance, the economic interdependence of nations and businesses, essential theoretical and empirical tools necessary to monitor and analyze international economic phenomena, and the application of these tools to contemporary business problems and issues. The content of this course will be adapted to address site-specific issues, especially the history and the challenges facing the European Union.
Prerequisite(s):ECO 203, ECO 204; exceptions may be granted by department chair. 
LNG 1xx/2xx/3xx German Language 
(3-4 transfer credits; all levels)
Language courses are offered to students on this program through a partner institution on-site.  These are available to students interested in enhancing their language skills at a multitude of levels.  Students must receive official course pre-approval (information will be sent to students in the spring) prior to their departure to Germany based on their current proficiency in the targeted language in order to successfully earn transfer credit.  Only transfer credit (i.e. a “K” grade) will be earned for any language course pre-approved and taken abroad with a passing grade. Please note that students choosing to take a language course abroad on this program will be assessed a regular tuition fee based upon three or four credits.
UDI 310: MAXIE: Experience
(1 Credit; required)
This courses aims to utilize the city as the classroom where students can make sense of their experience through interactive discussion, group activities, and independent journaling. Through reflection, students internalize their study abroad experience and may undergo changes impacting attitudes and actions in their home country and at UD.  Graded minicourse required of all student participants.


Barbara Heroy John, Department of Economics and Finance (Site Coordinator)

Riley Dugan, Department of Management and Marketing

Maria Schutte, Department of Economics and Finance


Students must be 18 years of age or older and eligible to take courses for credit at the University of Dayton. Participants in the program must have a minimum GPA of 2.5. Students in good academic standing with a GPA below 2.5 may petition the Center for International Programs for consideration. Students must also be in good disciplinary standing.

Pre-Departure Orientation

For all University of Dayton summer programs, pre-departure orientations play a critical role in making a study abroad a valuable learning experience.  All students accepted to participate in University of Dayton’s summer programs are required to take the pre-departure course, UDI 220: MAXIE - Prepare (Maximizing your International Experience). This course helps students develop intercultural communication and sensitivity skills and techniques that can be used in any context, as well as learn site-specific strategies to be employed in-country. Students will be given time to clarify academic and personal goals prior to departure. UDI 220 is a required class for your education abroad experience. It is divided into two parts: the first part involves meeting as a group during the semester prior to departure (5 class meetings plus 2 sessions on concepts of culture and health and safety abroad); the second part includes meeting upon returning to campus in the semester following the in-country experience (two class meetings).

The schedule for your UDI 220 class is as follows:
Tuesdays, 6:30-8:00pm
Rike 201
Section Number: UDI 220 – MB
Classes begin the week of March 6, 2017 and last until the end of the semester.

Once students have changed their status to “committed” in the application system, they should register for UDI 220 via Porches by searching Spring 2017, Mini-Courses (as the Department), selecting UDI 220, and finding the correct section number.

Cost and Refund Policy

Click here for specific cost information and the refund policy for this program.

Additional Information

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Program Ratings:
Overall Experience:
1 2 3 4 5
Program Value:
1 2 3 4
Academic Experience:
1 2 3 4
Cultural Experiences:
1 2 3 4 5
Program Reviews:
Ian J Macdonald, Summer 2013 Participant
I would definitely recommend this program to other students. It was a once in a lifetime experience and now I would love to return to our sites on my own. Worth every penny.

Summer 2014 Participant
I would greatly recommend this program to any students who wish to experience a new culture. The language barrier is not a burden but you still get the experience of living in a culture totally different than America. Daily life is different and it will allow you to become more open minded and grow from your experiences.

Summer 2015 Participant
experience of a lifetime

The people I studied in Germany with were so nice. I had a blast getting to know each and every one of them. I am happy to say that these people that I met abroad will be friends for life. You go through such a huge transition together, that you really have no choice of how much you bond with the people around you. It just happens, and I couldn't be more thrilled that this is the case. Anywhere you study, you will encounter this experience, but Germany is the palce to be!
     — Sydnee Eberly, Summer 2014
Read what others have said about this program.

This program is currently not accepting applications.